Long gone the days when people used to rely on letters, to some extent telegrams and to a lesser extent fax to get their messages communicated to loved ones and also for any form of business activity. The onslaught of the internet has terrorised people with the pace of technology and what it can achieve. Similarly, the use of email now overshadows pretty much any form of communication to some degree even telephone and text messages to some extent.
Some research conducted revealed that somewhere in excess of 180 million Americans use email everyday, around 93% adults have personal email accounts and well over 60% of people have email accounts at work… these are shocking statistics, just imagine tapping into only 1% of the Americans using email everyday with one of your business ideas.
So it’s hardly difficult to understand why many people employ an email campaign with viable leads specific to their niche when they decide to market their business. Time after time I bump into people and they tell me that they are not getting the desired result on email campaigns so I decided to make it the focus of one of my blogs to get some pointers out there. Getting your emails open is only half the battles, you then also want them to be read so that you can have a call to action. However that is something I will tackle in a future blog, let’s just concentrate on getting the emails opened here though.
There are literally 4 factors that customers use to make up their mind on whether to make a call to action and buy your product or service, but there is one single factor that will make them open up your email and that is the Subject line.
Think about this for a second, you will have no doubt received dozens upon dozens of direct mailings that have these hot enticing offers that make you want to continue reading. In exactly the same way email subject lines are like gold dust, and they must capture your audience’s attention to increase the likelihood of them opening the email. My first advice would be to research what is out there and what you receive as well as looking at the potential competition to see what they are up to. I normally have a file filled with emails I receive as well as another file that has all my direct mailings received. Get into the habit of compiling such a file. Look at the media, magazines, periodicals, newspapers and websites – they will all get your thoughts going. Finally thing of the following to ensure you get killer subject lines:
- The best subject lines are brief and to the point, as long titles get cut of anyway
- Try and use your recipients first name in the subject line, it adds a personal touch and is easy to do with mail merge automated programs
- Don’t give to much away, try and entice but reserve something to keep the momentum of interest going
- Ask questions that people will want to know the answers to or that they are likely to be interested in
- Remember nobody cares if you have an Oxford University or 2,000 qualifications, what they want to hear about is the benefit of your product to them, ensure that you include the top one
- Try and be honest, do not exaggerate or it may be considered spam quite easily
Ladies and gentleman, I am the founder of Thrive Super Conference and also The Thrive Boot Camps, and it is my duty to ensure that you get the best possible teachings on internet and business marketing at either event. A lot of these are totally educational and with limited sales pitch at the conferences anyway. I offer true value for money by deliberately pushing our ticket prices down, thus making it more justifiable for you to attend. If you truly want to see your business thrive this year within an environment of economic gloom please find out more by visiting www.thrivesuperconference.com or www.thethrivebootcamp.com or email me at admin@thrivesuperconference.com We also cater for specific boot camps for specific meet up groups. So go ahead, what are you waiting for contacts us!!!
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