During what was a very pleasant holiday to Egypt a while back to see the Pyramids and also The Sphinx, I spent a lot of time walking around Cairo, the capital city to marvel at all of the other delights the city had to offer. Being Adnan and always thinking about work to some degree, I was out one afternoon in a very famous market that had narrow pavements and I was wandering up and down just listening to the local pundits trying to sell their many dazzling items. I get offered many products on my travels and so I am always interested in whats out there.
Now for sure there were some very exotic gifts available and you could bargain hard to lower prices but there were also some very simple hand made basic gifts that were also being sold. What really amazed me was how the sellers were selling, they had energy, they were dedicated, they believed in their product.
Back home today as I write this blog, I recall a conversation earlier today I was having with one of my copywriters. The central issue for any product to begin with is an inner belief from the owner trying to sell it that it’s a wonderful and viable product. I often ask myself critically when I do a product appraisal to decide whether to market it or not, what do I really see in this product and would I as a customer actually buy it? You can be brutally honest with yourself. I normally follow a PMI approach where I list the positive, minus and interesting things about the product and also ask a sample of people to do the same in my testing phase. The PMI approach will more than likely give you a direction of whether your product will be successful or not. The testing element is crucial to your success and I am totally baffled at the lack of people not employing something like this before trying to sell.
All this said and done, what is then important is to have professional sales copy that advertises your product the best way and an aesthetically pleasing layout on your website that is easy to follow. Now we all think we can do this, but trust me the experts know their job better – leave it to them. Sales copy will either kill you and your product or sell your product again and again and again. Too many times I see people trying to take shortcuts on the copywriting side, and I always single this part out of the whole business process as the most important function in the whole process.
Ladies and gentleman, I am the founder of Thrive Super Conference and also The Thrive Boot Camps, and it is my duty to ensure that you get the best possible teachings on internet and business marketing at either event. A lot of these are totally educational and with limited sales pitch at the conferences anyway. I offer true value for money by deliberately pushing our ticket prices down, thus making it more justifiable for you to attend. If you truly want to see your business thrive this year within an environment of economic gloom please find out more by visiting www.thrivesuperconference.com or www.thethrivebootcamp.com or email me at admin@thrivesuperconference.com We also cater for specific boot camps for specific meet up groups. So go ahead, what are you waiting for contacts us!!! Don’t just survive…Thrive! Look out especially this year for our segments on Copywriting.
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